Diploma Modules

What To sell?
– Selling physical products
– Selling digital products
– Affiliate marketing
– Lead generation / CPA
– Online services

Market Research
– Identifying online trends
– Measuring the market size
– Measuring competition
– Market analysis methodology

AI Opportunities
– How AI is changing everything
– 10 Brand New AI Businesses anyone could start

Domain Names & Hosting
– Registering a domain name
– Website Hosting

Creating Websites
– Installing WordPress
– WordPress themes
– WordPress plugins
– WordPress widgets
– Other website platforms

Crafting Great Sales Copy
– Use of colour and images
– Power Words
– Website Copywriting Needs
– Writing Emails that get Engagement
– Essential Tools for Great Copy

Email Marketing
– Legal Considerations, Privacy and GDPR
– Who you can market to
– Choosing Email Marketing Software
– Segmentation and Automation
– Building a List
– Understanding Spam
– Email deliverability
– Metrics

Selling Online
– Online selling principles
– Sales objections
– Implementing upsells and down sells
– Shopping carts
– Payment gateways
– Coupon codes

CPA Affiliate Marketing
– How CPA works
– Offer sites and networks
– Creating Squeeze Pages
– Generating Leads

Facebook and Facebook Ads
– Introduction to Facebook
– Create a Facebook Business Page
– What to post and when
– Posting strategies
– How to build an audience
– Using Facebook Ads
– Define your Ad audience
– Controlling your Ad Budget

Instagram and Twitter
– Introduction to Instagram
– Account Creation and linking
– Posting with hashtags
– Scheduling and cross-posting
– Instagram Reels
– Introduction to Twitter
– Using Twitter for Business

Video Marketing
– Introduction to video marketing
– Video marketing strategies
– How to rank a video on Youtube
– Editing Tools
– AI Text-to-Video
– How to create Animation Videos
– AI Avatars and AI Voices 
– The best equipment to use

AI Content Creation and Prompt Engineering
– How to instruct AI to get the best results
– Prompting Basics
– Advanced Prompting Tips
– Using Prompt Templates
– Free AI Tool Access

Mindset and Success
– Avoiding Distractions
– Overcoming Fear
– Planning for Success

Search Engine Optimisation
– Search engine optimisation
– Strategies
– Factors affecting SEO on Google
– Understand On – Page Optimisation
– Creating an SEO friendly website
– Understand off-page optimisation
– Building links
– Negative factors affecting SEO
– SEO measuring tools

Outsourcing
– Understanding outsourcing
– Where to find outsourcers from $3 an hour
– What to outsource
– How to outsource
– How to make sure your jobs are done well

Using LinkedIn
– Understanding LinkedIn
– Building your Profile
– Maximise Your Skills
– Growing your Network

Google Adwords
– Building keywords
– Advert targeting
– Writing adverts
– Remarketing Campaigns
– Advert tracking

Website Analytics
– Testing & Tracking
– Identifying traffic sources
– Market ‘split’ testing
– Opt-in rates
– Conversion rates