Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs) through various techniques and strategies. The goal of SEO is to increase the quality and quantity of website traffic by ranking higher in search engines for specific keywords and phrases.

This is achieved by understanding how search engines work, what people search for, and the keywords and phrases they use. SEO involves optimizing website content, structure, and coding to make it search engine friendly, as well as building high-quality backlinks from other websites to increase credibility and authority.

Effective SEO helps businesses and individuals reach their target audience, drive more website traffic, and ultimately increase conversions and revenue. With the ever-changing algorithms and best practices, SEO requires ongoing effort and expertise to stay ahead of the competition and achieve long-term success.